Hi, I'm Hayley.

I've spent two decades in marketing, and I still find it genuinely interesting. The work has moved across sales, design, e-commerce, partnerships and brand-building - which means I've sat in most chairs around the table and learned what each one actually needs from a marketing lead.

For ten of those years, I was Marketing and Partnerships Director at made by Fressko. I joined when the brand was operating out of a garage and stayed through the chapter where it became a globally stocked name. That experience shaped how I think about everything - the patience real brand-building takes, the discipline of getting partnerships right, and the difference a senior marketer makes when resources are stretched and the ambition isn't.

In late 2025, I left to start Collab Collective. After more than a decade leading marketing for one founder-led brand, I was ready to bring that senior thinking to a wider mix of businesses - and to design the working life that fits this stage of my career, family included.

Partnership marketing sits at the centre of what I do, and that's deliberate. Over the years I noticed the same pattern: brands invest heavily in paid and content, then leave the highest-leverage growth channel - genuine partnerships with the right audiences - sitting on the to-do list because no-one has the time, network or playbook to run it properly. That's the gap I built Collab Collective to fill.

Today I work with a small number of growing Australian brands. Some engagements are long retainers where I'm embedded as the senior marketing voice. Others are short stints to get a specific project across the line. Either way, you get me - not a junior, not a handover - backed by a curated network of specialists I bring in when the work calls for it.

I'm based in Melbourne, work across Australia, and I'm always up for a coffee with a founder building something they care about.