Senior in the room, always.
Every conversation, every strategy, every piece of work goes through me. You're not paying for an account manager who passes it on. The thinking, the writing and the decisions stay with the person you hired.
- The story
Twenty years in, and more curious than ever.
I've spent two decades in marketing, and I still find it genuinely interesting. The work has moved across sales, design, e-commerce, partnerships and brand-building - which means I've sat in most chairs around the table and learned what each one actually needs from a marketing lead.
For ten of those years, I was Marketing and Partnerships Director at made by Fressko. I joined when the brand was operating out of a garage and stayed through the chapter where it became a globally stocked name. That experience shaped how I think about everything - the patience real brand-building takes, the discipline of getting partnerships right, and the difference a senior marketer makes when resources are stretched and the ambition isn't.
In late 2025, I left to start Collab Collective. After more than a decade leading marketing for one founder-led brand, I was ready to bring that senior thinking to a wider mix of businesses - and to design the working life that fits this stage of my career, family included.
Partnership marketing sits at the centre of what I do, and that's deliberate. Over the years I noticed the same pattern: brands invest heavily in paid and content, then leave the highest-leverage growth channel - genuine partnerships with the right audiences - sitting on the to-do list because no-one has the time, network or playbook to run it properly. That's the gap I built Collab Collective to fill.
Today I work as a fractional CMO with a small number of growing Australian brands. Some engagements are long retainers where I'm embedded as the senior marketing voice. Others are short stints to get a specific project across the line. Either way, you get me - not a junior, not a handover - backed by a curated network of specialists I bring in when the work calls for it.
I'm based in Melbourne, work across Australia, and I'm always up for a coffee with a founder building something they care about.
