In September 2025, my client FireFly Express partnered with the Hawthorn Football Club to get the Hawks cheer squad over to Adelaide for the final - and what a ride it was.
With a tight turnaround after the previous weekend's win, this activation had to come together fast. That's exactly where Collab Collective thrives - stepping in to make things happen quickly and seamlessly, without disrupting the rest of your brand's day-to-day operations.
The results
This partnership wasn't just about a single journey. It was about building brand awareness, connection and loyalty through shared experience. FireFly understands that those things aren't built overnight - they're earned over time, through consistency and authenticity.
And while we're all about playing the long game, a quick win is welcome too. The campaign delivered a 3,000% spike in web traffic over the activation weekend.
What we delivered
During that same week in September, Collab Collective secured or finalised partnerships for FireFly with:
- Hawthorn Football Club
- Adelaide University
- Sovereign Hill
- Youth hostels across the country
We also identified a booking issue on the FireFly website and collaborated with their developer to get it resolved - the kind of hands-on, operational support that makes a real difference when you're moving fast.
The bigger picture
That's what happens when collaboration, timing and purpose come together. The result is impact that travels far beyond the destination.
At Collab Collective, I help brands like FireFly build strategic partnerships that drive real commercial outcomes. Whether it's a high-profile sports activation or a long-term partnership roadmap, the strategy, relationships and execution come together to make it happen.
If you want to see how the model works in practice, the Collective page explains how I work with brands and bring in specialist partners when projects need them.
